Insights
Growth marketing, decoded.
Playbooks, benchmarks and case studies on performance marketing, app user acquisition and creative strategy across Southeast Asia and India.
15 min readReal CAC Benchmarks for Southeast Asia & India (2026)
In 2026, India's median Facebook Ads CPC is $0.11 versus a $1.07 global benchmark — sourced, dated CAC and ROAS benchmark data for Southeast Asia and India.
customer acquisition costSoutheast Asia marketingperformance marketing benchmarks
9 min readHow to Set Up Conversion Tracking That Actually Works
iOS tracking opt-in rates range from 14% to 50% by app category (Adjust, 2025). Build conversion tracking that accounts for the gap, not one that ignores it.
conversion trackingfirst-party dataMeta Conversions API
9 min readHow Much Should a Startup Spend on Meta Ads?
Meta's algorithm needs 50 weekly conversions per ad set to exit learning phase. Here's how to size test and scaling budgets around that, not a revenue guess.
Meta adsFacebook ads budgetperformance marketing
9 min readHow to Lower CAC for D2C Brands: A Data-Backed Playbook
Ecommerce retention averages just 30% versus 55-84% in other industries (Shopify). Here's how retention, subscriptions, and referrals actually cut blended CAC.
D2C marketingcustomer acquisition costecommerce retention
14 min readBuilding Predictable Growth Systems for Startups
CMOs now hold the shortest C-suite tenure at 4.1 years (Spencer Stuart). Here's how to structure a growth team and budget that survives leadership churn.
growth marketingstartup marketing teamfractional CMO