Meta & Google Ads audit for D2C teams

Give your team
an expert plan to
improve ROAS.

Loupe turns a 133-point review of your Meta and Google ad accounts into actionable insights, prioritised fixes, clear implementation steps and a recorded walkthrough. Reviewed by COACT. Built for the team you already have.

7 days to clarityMeta + Google reportA senior strategist reviews your account personally.

30 days of supportImplementation Q&ADirect access to the team that ran your review.

Money-back guaranteeActionability guarantee*If your review doesn't surface at least three fixes you can act on this week, we refund the audit — no questions asked.

Trusted by leading global brands

Signs your ad strategy and account structure
need an expert review.

Creative, targeting, budgets, tracking and conversion all affect acquisition. The challenge is knowing which one to act on next.

CAC climbs when you scale.

Is the next move a creative test, a conversion fix or a budget change?

The dashboards disagree.

Which numbers are reliable enough to guide your next decision?

ROAS looks healthy. Growth feels flat.

How much performance is coming from people who already buy from you?

Tests keep running. Learning doesn’t.

What have you learned that changes what your team does next?

From numbers to next steps

Your ad dashboard shows what happened. Loupe helps you decide
what’s next.

A 133-point expert review connects the account evidence to decisions your team can act on.

01 / THE ACCOUNT VIEW

What you see
in your dashboard

  • ↗
    Performance metrics

    ROAS, spend and conversions across platforms.

  • ◉
    Signals to investigate

    A rising CAC. A slowing campaign. Conflicting numbers.

  • ≋
    Multiple possible next moves

    Creative, targeting, tracking or the landing page.

02 / THE EXPERT REVIEW

  • ✓
    Start with your brand’s objective

    Lower CAC, improve ROAS, grow average order value or strengthen retention. We clarify the goal before reviewing what’s holding it back.

  • ✓
    Priorities shaped around your goal

    We assess your account evidence against that objective, then rank what to fix first, test next and revisit later—within your audit’s scope.

  • ✓
    A plan built for your team

    Recommendations tailored to your setup and resources, with implementation steps, measures of progress, a recorded walkthrough and Q&A.

Depth with a purpose

See how acquisition
and retention
work together.

Your funnel connects first impressions, purchases and repeat customers. We examine how your ad accounts support acquisition and retention, then prioritise the next improvements within your audit scope.

133EXPERT CHECKS

One connected Meta + Google review framework.Relevant checks vary by tier and account setup.

01Measurement & data integrity

Know which numbers can support a decision. We review purchase events, attribution settings and consistency across the evidence available.

Purchase trackingEvent deduplicationReporting consistency
02Meta Ads

Review campaign structure, budget allocation, creative testing and the balance between acquiring new customers and reaching existing ones.

Account structureCreative testingCustomer mix
03Google Ads

Examine search intent, brand and non-brand performance, Shopping and Performance Max, conversion setup and bidding decisions.

Search termsShopping & PMaxBidding
04Cross-channel priorities

Compare what each platform reports with the business picture. Identify where the evidence supports action and where a controlled test is needed.

Platform vs business ROASBudget prioritiesNext tests
05The post-click journey FULL FUNNEL

The Full funnel audit adds TikTok, up to three agreed landing or funnel pages, and a competitor creative scan.

TikTokLanding pagesCreative context

Single-platform audits cover the relevant subset. Meta + Google includes the cross-channel review.

Your team gets a clear
plan to act on.

Know what to fix, understand why it matters, and get support putting it into practice. Your audit includes all three.

LOUPE / YOUR ACTION PLANYour next moves.Fix first02Test next03Revisit laterPriorities, sorted.
01 / YOUR PRIORITIES

Your priorities.
A clear action plan.

An expert review using the 133-point core framework, translated into recommendations for your brand’s goal. Know what to fix first, test next and revisit later, ranked by likely impact, effort and dependencies.

Fix firstTest nextRevisit later
YOUR AUDIT, EXPLAINEDFINDING → NEXT STEPThe why. The how.
02 / THE REASONING

A walkthrough
your team can replay.

Understand the evidence behind each recommendation and how to approach the next step. Your recorded walkthrough gives the whole team context they can replay and share.

Recorded video walkthrough
30DAYS OF SUPPORTA question?A clearer next step.Implementation Q&A
03 / IMPLEMENTATION HELP

30 days of support.
Put the plan to work.

Your team implements, with 30 days of Q&A to clarify findings, discuss implementation steps and understand how to measure progress.

ClarifyApplyMeasure

A straightforward engagement

A simple start for founders.
A clear handover to your team.

You're in it for five minutes. Your team gets the clear priorities and actionable insights to turn a detailed review into its next steps.

1

Choose your audit.

Pick your scope, pay once.

2

Share your context.

Quick intake, grant access.

3

We review & prioritise.

Findings, plan, walkthrough.

4

Put the plan to work.

Implement, with 30-day Q&A.

One-time pricing. Your team in control.

Choose the scope.
Get a clearer next move.

Every audit includes a written plan, recorded walkthrough, 30-day Q&A and our money-back guarantee*.

ONE ACCOUNT ECOSYSTEM

Single platform

For one platform that needs
a closer look.

US$399

One-time payment · before applicable tax

  • Meta or Google Ads
  • Relevant measurement checks
  • Prioritised implementation plan
  • Recorded walkthrough
  • 30-day implementation Q&A

Report in 3 business days after readiness confirmation.

BEYOND THE AD ACCOUNT

Full funnel

For your accounts and
the journey after the click.

US$1,499

One-time payment · before applicable tax

  • Everything in Meta + Google
  • TikTok Ads review
  • Up to 3 agreed landing/funnel pages
  • Competitor creative scan
  • Recorded + 60-minute live walkthrough
  • 30-day Q&A and agreed re-check

Report in 7 business days after readiness confirmation.

Delivery begins after complete intake and required access are confirmed. Account scope and applicable taxes are confirmed before payment.

The Loupe actionability guarantee

Money-back guarantee.
Actionable advice, assured.

If your report doesn’t include at least three specific recommendations your team can act on within the purchased scope, request your audit-fee refund within 14 days of delivery.

Read the guarantee terms

The people behind your plan

Expert perspective.
Your team, empowered.

COACT brings the outside perspective. Your team gets the clarity to make its next move.

Book your audit
Speaker presenting on stage
A presentation at the Tech in Asia conference
A community discussion with an audience
A conversation in the Bloomberg TechnoZone studio
Speakers in a fireside panel discussion
Gavrila Selig Yasin

Clarity you can put to work

Not sure what our review includes?
See a sample report first.

Many teams aren’t sure what our audit and report will actually include. Read through this sample report before you make your final decision — it shows the findings, priorities and next steps your team would receive.

Illustrative example, not a client result.

Inside every recommendation

Less interpretation.
More implementation.

  1. What we found

    The observation, its evidence and what remains uncertain.

  2. What to do about it

    A specific change or test, ranked against other priorities.

  3. Who takes it forward

    A suggested owner and a way to evaluate the result.

Share your details and get the full 21-page sample instantly.

Is Loupe right for you?

Live ads.
A team ready to act.
Let’s find your next move.

01

D2C / e-commerce
Meta or Google Ads

02

Monthly ad spend
₹2.5 lakh / US$3,000+

03

Ready to implement
60+ days of data + a team

Book your audit ↗

Before you choose

The details.
Clearly answered.

What’s included, how it works and what to expect after you buy.

What exactly will my team receive?
A written audit of your selected scope, prioritised recommendations, implementation guidance, a recorded walkthrough and 30 days of implementation Q&A. Full funnel also includes its listed live session and re-check.
Will Loupe improve our ROAS by 30%?
Loupe identifies and prioritises opportunities. It does not guarantee a fixed performance gain. Results depend on your account, offer, measurement, implementation and test volume. The commitment is a useful, evidence-backed plan.
Do all tiers include 133 checks?
The 133-point framework covers Meta + Google. Single uses the relevant subset. Full funnel adds its listed scope. Some checks will not apply to every account setup.
What access do you need?
Review permissions for the selected platforms, plus supporting analytics or evidence listed in your access guide. We do not edit, pause or create campaigns. You control access and can revoke it at any time.
How long does it take?
Report delivery is 3 business days for Single; 7 for Meta + Google and Full funnel, depending on your tier. We confirm your delivery date after complete intake and required access are ready. Implementation and performance results follow their own timeline.
What if our tracking is unreliable?
We flag the limits on what the data can tell us and prioritise the measurement work needed. Repairing reporting can change reported ROAS without changing actual sales.
Can our agency or freelancer use the plan?
Yes. Recommendations are written for the people managing the accounts, whether they are in-house or external. Your team decides what to implement.
What does the 30-day Q&A include?
Questions about understanding and applying the delivered recommendations, starting from report delivery. Ongoing campaign management, creative production and reviews of new scope are separate.
Is this an automated scan?
COACT reviewers are accountable for the findings and recommendations. Tools may assist the analysis, but the product is a reviewed plan for your team, rather than an automatically generated account score.
How does the guarantee work?
If the report lacks at least three specific, actionable recommendations within your purchased scope, reply to the delivery email within 14 days to request a refund of the audit fee. This guarantee covers the delivered recommendations, not a particular revenue, ROAS or CAC result.
Do we need a call before buying?
No sales call is required. The Full funnel package includes a live walkthrough as part of delivery; the other tiers include a recorded walkthrough.
What happens after payment?
You receive your order confirmation, intake and access guides. When all required information and access are complete, we confirm the delivery date and begin the review.
What about data handling and invoices?
Permissions, retention and approved processing tools are explained in the access and privacy information. The billing entity, applicable taxes and available invoice details are confirmed before payment.

Your next move starts with clarity

Give your team
a clear next move.

Expert review. Prioritised fixes.
A plan your team can implement.

Book your audit

One-time payment. No retainer required.
Backed by the Loupe actionability guarantee.

by COACT
YOUR LOUPE AUDIT

Your selection

Meta + Google

One connected review, one set of priorities.

  • Report delivery7 business days
  • WalkthroughRecorded video
  • Implementation Q&A30 days included
One-time audit feeUS$799

Before applicable taxes. Delivery starts when complete intake and required access are confirmed.

How it works

1

Fill in your details

You fill in your order details below and check out.

2

Share your context

You get access to the Loupe by COACT dashboard to submit more about your product and requirements, and give us access to your ad accounts.

3

Get your audit

Once everything is submitted, we confirm we've received it and start your audit. Within 7 days we deliver your report and a video walkthrough from our team and the founder of Loupe by COACT — then your 30-day Q&A period begins.

LOUPE / SAMPLE REPORT

Get the full sample report

See a complete
Loupe audit, free.

Share a few details and we’ll open the full sample report — a fictional company and data, built to the same structure and depth as a real Loupe audit.

THE CO-ACT SESSION

Free 30-minute growth strategy call

Not sure what your next growth move should be?

Talk through one priority challenge and whether outside execution support would help. The call is a live conversation; a written account review is part of Loupe.

The strategy-call page and booking flow will be connected in the live site. No booking is created in this preview.
PREVIEW INFORMATION

Privacy in this preview

This mockup does not collect personal details, use marketing trackers or send account information. Selections remain on this page and reset when you reload.

The live service’s privacy policy, access requirements and data-handling terms will be linked here before launch.

PREVIEW INFORMATION

A design preview

Prices, package scope, delivery commitments and the actionability guarantee are proposed offer terms for review. This page does not take orders or create a service agreement.

Final service terms will confirm account limits, support channels, re-check details, taxes and refund handling before launch.