App Growth & User Acquisition
Mobile app growth from install to retention
COACT scales mobile apps across Southeast Asia and India — from Universal App Campaigns and app store optimisation to retention. We optimise for quality installs and downstream events, not just top-of-funnel volume.
- Growth in app installs
- 33xGrowth in app installs
- Universal App Campaigns
- UACUniversal App Campaigns
- App Store Optimisation
- ASOApp Store Optimisation
- Free pilot to start
- 15-dayFree pilot to start
Full-funnel user acquisition
We build acquisition programs that optimise for in-app value — purchases, subscriptions, activation — not just installs. That means bidding to downstream events, cutting low-quality traffic, and compounding retention over time.
App Store Optimisation (ASO)
Better store listings lower your effective cost per install and improve organic pickup. We optimise metadata, creative and conversion rate on both the App Store and Google Play to make every paid dollar work harder.
Channels & measurement
Google App Campaigns, Meta, TikTok and Apple Search Ads, wired to clean attribution so you can trust which channels drive real, retained users.
Frequently asked questions
- What is app user acquisition?
- App user acquisition is the process of driving new, high-quality users to a mobile app through paid channels like Google App Campaigns, Meta, TikTok and Apple Search Ads, combined with app store optimisation. COACT optimises for retained, revenue-generating users rather than raw install volume.
- What is ASO and why does it matter?
- App Store Optimisation (ASO) improves an app's store listing to increase visibility and conversion. Stronger ASO lowers cost per install and boosts organic downloads, making paid user acquisition more efficient.
- What app growth results has COACT delivered?
- COACT has driven up to 33x growth in app installs for clients across Southeast Asia and India, on a performance-based pricing model.