Abhilash LR
Founder, Coact
Performance and growth marketing across Singapore, India, and Indonesia.
About Abhilash
Abhilash LR is the founder of Coact, a performance marketing agency that runs paid acquisition, measurement, and growth systems for ecommerce, D2C, and app businesses across Singapore, India, and Indonesia. He works directly on client accounts — the Meta and Google campaigns, the CAC and ROAS maths, the attribution and tracking setups — and writes the majority of the Coact blog.
His focus is the unglamorous core of growth: whether spend is actually causing revenue, how measurement breaks in a post-cookie and iOS-opt-out world, and what genuinely works in Southeast Asian and Indian markets rather than what US-centric playbooks assume. He writes to correct the record as much as to explain it — several Coact posts exist to fix numbers the industry repeats wrongly.
Areas of focus
Paid media — Meta & Google Ads (ecommerce, D2C, lead gen)
App user acquisition and retention economics
Attribution, incrementality, and conversion tracking
First-party data and privacy across SG / IN / ID
Fractional growth lead / CMO work
Recent writing
How to Measure Marketing ROI (Without Fooling Yourself)
Marketing ROI is a one-line formula. The trap is the inputs: only 52% of marketers can prove their value, and reported ROI overstates what you actually caused.
AEO & GEO in 2026: A Guide for Southeast Asian Brands
The one peer-reviewed study of AI-search visibility found adding statistics lifts citations 37% — and keyword stuffing cuts them 9%. What works, sourced.
What is AEO? Answer Engine Optimization Explained
AEO is optimizing to be the answer AI engines return. One study found adding statistics lifts visibility 37% — and keyword stuffing cuts it 9%. Here's how.
Do You Need an llms.txt File? What the Evidence Says (2026)
Ahrefs checked 137,210 domains: 97% of llms.txt files got zero traffic. Google calls it 'purely speculative.' Here's the evidence — and what to do instead.
Performance Marketing in 2026: The Complete Guide
Only 52% of marketers can prove their value. Performance marketing in 2026 runs on three shifts: signal loss, AI-run buying, incrementality. The full guide.
Social Commerce in Southeast Asia: What Works (2026)
TikTok Shop's SEA GMV doubled to $45.6B in 2025 (Momentum Works). Past the hype numbers, here's what actually works in Southeast Asian social commerce.
Abhilash writes to Coact's editorial standards: every statistic traced to a named primary source, no invented data or experience.