Abhilash LR
Founder, Coact
Performance and growth marketing across Singapore, India, and Indonesia.
About Abhilash
Abhilash LR is the founder of Coact, a performance marketing agency that runs paid acquisition, measurement, and growth systems for ecommerce, D2C, and app businesses across Singapore, India, and Indonesia. He works directly on client accounts — the Meta and Google campaigns, the CAC and ROAS maths, the attribution and tracking setups — and writes the majority of the Coact blog.
His focus is the unglamorous core of growth: whether spend is actually causing revenue, how measurement breaks in a post-cookie and iOS-opt-out world, and what genuinely works in Southeast Asian and Indian markets rather than what US-centric playbooks assume. He writes to correct the record as much as to explain it — several Coact posts exist to fix numbers the industry repeats wrongly.
Areas of focus
Paid media — Meta & Google Ads (ecommerce, D2C, lead gen)
App user acquisition and retention economics
Attribution, incrementality, and conversion tracking
First-party data and privacy across SG / IN / ID
Fractional growth lead / CMO work
Recent writing
12 Questions to Ask Before You Hire an Ad Auditor
Hiring a one-time ad auditor? Ask these 12 questions on scope, turnaround, sample reports, access and guarantees, then send our copy-paste email template.
Creative Testing Spreadsheet: Formulas and Stop Rule
A Google Sheets layout, copy-and-paste formulas and a z-test stop rule for Meta and Google tests. In our worked example, a 23% lift was not significant at 95%.
How to Read Meta Ads Manager Without Fooling Yourself
Ads Manager and your store rarely agree. See why Meta's purchase count and your orders differ, plus a monthly reconciliation template and four checks.
Run Meta Ads Yourself: A Founder's Setup Guide
Set up Meta ads yourself with a pre-launch checklist, a break-even ROAS table (25% margin needs 4.0x), a change-or-leave-alone guide, and a weekly routine.
India CAC Benchmarks 2026: What Data Actually Exists
India's median Meta CPC is about $0.10 vs $1.05 globally (Superads), but we found no credible India CAC-by-industry study. Here's what data actually holds up.
Low CPL but Poor Quality Leads: Why and How to Fix
Low CPL, poor leads? The platform is chasing cheap form-fills. Meta reports 15% lower cost per quality lead with a CRM signal. Fixes and steps inside.
Abhilash writes to Coact's editorial standards: every statistic traced to a named primary source, no invented data or experience.