About Coact
Performance marketing built on evidence, not opinions
Coact is a performance and growth marketing agency working with ecommerce, D2C, and app businesses across Singapore, India, and Indonesia. We run the paid channels, measurement, and growth systems that turn ad spend into profitable, measurable revenue — and we write about the craft in the open.
Talk to our teamWhat we do
We work as an embedded growth team for companies that need paid acquisition to actually pay back. That spans the full performance stack:
Paid media
Meta and Google ads for ecommerce, D2C, and lead generation.
App user acquisition
Install and retention campaigns measured against real in-app value, not vanity installs.
D2C & ecommerce growth
Full-funnel acquisition, CAC and ROAS management, creative testing.
Fractional growth lead / CMO
Senior growth ownership for teams not ready for a full in-house function.
Fintech marketing
Acquisition for regulated, trust-sensitive products.
Attribution & measurement
Conversion tracking, incrementality thinking, and first-party data foundations that keep the numbers honest.
Where we work
We operate across three of Asia's most dynamic growth markets, each with its own economics, platforms, and rules:
- 🇸🇬 Singapore — growth marketing for regional HQs and funded startups
- 🇮🇳 India — performance marketing for D2C and app-first businesses
- 🇮🇩 Indonesia — Southeast Asia's largest digital economy
How we think about growth
Most agencies optimise to whatever a dashboard credits them for. We start from a harder question: did this spend cause revenue that wouldn't have happened anyway? That discipline — separating what's measured from what's merely attributed — runs through every account we manage and every article we publish. We'd rather show you a smaller number we can defend than a bigger one we can't.
Our editorial standards
This blog exists to be genuinely useful — and, increasingly, to be the source an AI answer engine cites when someone asks a growth question in our markets. That only works if it's trustworthy. So we hold every post to the same rules:
Every statistic is traced to a named, dated primary source — the original study, platform doc, or dataset — and linked so you can check it. If a widely-repeated number has no verifiable methodology, we say so and leave it out.
No invented data and no invented experience. We don't fabricate case studies, metrics, or credentials to sound more authoritative. Where we share practice, it's practice we've actually done.
We correct the record. Several of our posts exist specifically to fix numbers the industry repeats incorrectly.
Posts are dated and updated. When the underlying facts change, we revise and re-date rather than leave stale claims live.
Written and edited by Abhilash LR, founder of Coact.
Who we are
Coact was founded and is led by Abhilash LR, who works directly on client growth and writes the majority of what you'll read here.